Brazil Travel Articles:
Rio de Janeiro: Boxing gives Women escape route from Rio's Drug Gangs
HAIR SCRAPED back and bubble gum removed, the girls limbered up. After three minutes of skipping and five on the punchbag....read more
Your First Brazilian Bikini Wax
First, you must be sure that you want to get a brzailian bikini wax....read more
Business Customs And Protocol In Brazil
Brazilians seek long term relationships. Though profits are very important,....read more
Rio de Janeiro Brazil Travel
If you are thinking about going to Brazil, I think you are a very smart person. Brazil is an exciting country....read more
Brazil's Video Game Industry is Ready to Grow
Anyone who has ever heard Brazilian Trade Minister Luiz Fernando Furlan speak has heard his standard speech about how nobody knows that dozens of Brazilian companies make video gaines....read more
A Favela Split? - McDonald's opens Ice Cream Kiosk in Rio de Janeiro Slum
McDonald's recently opened its first icecream kiosk in a Rio de Janeiro "favela," or slum. The U.S. hamburger chain's kiosks are fairly common throughout Brazil ....read more
Dance of Death: Capoeira, the most Acrobatic Martial Art
For hundreds of years, visitors to Brazil have witnessed the graceful and violent beauty of capoeira. Now the 500-year-old dance-infused fighting style from Bahia--Brazil's ....read more
Girls from Ipanema told to CoverUp
The girls from Ipanema may soon have to cover up. The assembly of the state of Rio de Janeiro has approved a ban on the sale of postcards of scantily clad women in the former capital's shops and kiosks....read more
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Brazilian Beer - Brazil, Beers and Girls
When Brazil was a dependency of
Portugal, wine was much more popular than beer; the reason was
that Portuguese were producers and exporters of wine, and thus
wanted to secure the Brazilian market. Only after the
Independence, in 1822, did Brazilians begin to import beer from
Britain and other European countries.
Brazil have climatic conditions which favor the cultivation of all
ingredients of beer; the tropical weather and the abundance of
beaches helped Brazilians fall in love with beer. Today, each
Brazilian drinks an average of 47 liters of beer per year (source:
Latin American Association of Beer Manufacturers ); first in
ranking is Czech Republic (158 liters per year), followed by
Germany (115), United Kingdom (97), Australia (92), United States
(84), Spain (75), Japan (56), Mexico (50) and Brazil. The combined
production of all Brazilian factories (included the exported beer)
has been a little above 8 billion liters per year.
The biggest producer of beer in Brazil is
Ambev; the name is short for American Beverage. Ambev controls
more than half of the Brazilian beer market; there was ample
discussion about the convenience of allowing the merging of two
other large corporations which resulted in Ambev; Ambev convinced
the government authorities with the reasoning that only with the
merge would a Brazilian company stand a chance to compete in the
international markets. In 2004, Ambev joined with Belgium group
Interbrew, creating the biggest beer group in the world, as
measured by volume produced.
Ambev produces the following beers:
Skol
(market leader),
Brahma and
Antarctica. Skol is the undisputed market leader, while the
other two brands fight with other competitors:
Kaiser (the Coca-Cola group had a participation in this beer -
only venture of the group in the alcoholic market; Coca sold its
shares to Canadian Molson),
Bohemia (the oldest Brazilian brand still existant;
established in 1854) and
Schin. There are several other brands, many local and
regional, which donīt have much relevance in the national market.
Even with the clear predominance of Ambev, the competition for
small shares of market is fierce. For example, just until 2002,
Schin was a minor player; in 2003, the company invested massive
cash in a publicitary campaign, which allowed them to gain a few
points (worty milions of bottles and $$$) and fight over the
second position in market share; as a result, 2004 saw a sharp
increase in beer marketing.
Brazilians donīt complain much about beer propaganda; besides
loving beer, they love the beautiful women that often appear on
commercials; visit the next link to check out samples of
women in beer commercials in Brazil.
Photo Gallery of Brazilian Print Advertisements
Videos of Brazilian Beer Commercials
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