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Business Customs And Protocol In Brazil
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Business Customs And Protocol In
Brazil
By Robert Greene
Brazilians seek long term relationships. Though profits are very
important, it is almost always a secondary issue after personal
relationships. A foreign company which enters the Brazilian market
with such intentions, and which always stresses that they are
there to establish long-lasting relations, has tremendous
competitive advantage.
Brazilians have a very strong culture of importing and exporting.
Over time, they have developed a sense that there is a whole world
out there, which they are willing to reach through both imports
and exports. The idea of taking and giving is very strong.
Business Meetings
In a meeting, shake hands with and greet each person individually;
never walk in and acknowledge everyone all at once. If you know
the order of status then shake hands from highest to lowest.
Always be on time for an appointment but expect to wait. They're
always 10-15 minutes late. Be patient with business-related
delays. Expect many interruptions [during meetings], especially at
the higher levels.
They are very interested in physical contact. In a meeting they
might touch your arm or pat you on the back. You don't have to
initiate physical contact but be aware that it might happen.
Business Protocol
You might be invited to a meal in a business contact's home.
Dinner time is from 7:00 - 9:00 PM.
Don't bring anything with you [to a dinner in a home]. Instead,
send flowers afterward as a thank you. Be careful not to send
purple flowers, or anything purple because it's considered a death
omen.
Don't give personal gifts such as ties or perfume. These are seen
as too personal for business entertainment gifts.
If you have a business dinner at a restaurant, the service charge
added to the meal cost. However, it is customary to give another
5% to the waiter. Taxi drivers are also tipped 10%.
About the Author: Robert Greene,
http://Worldbiz.com. Business reports on international
business practices in over 100 countries -
http://www.worldbiz.com - This article may be freely
distributed if this resource box stays attached.
Source: www.isnare.com
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